What is Bundy Pride?
Bundy Pride is a collective group of manufacturers, processors, tourism operators, professionals, marketing group of growers, graziers, forestry and seafood businesses.
Bundy Pride is designed to promote quality products that are designed, developed and manufactured in the region. And also to promote quality fresh products grown and/or harvested in the region.
The Aim of "Bundaberg Made & Bundaberg Grown"
The “Bundaberg Made and Bundaberg Grown” initiative aims to showcase the Region’s competencies through the use of an innovative branding campaign and the development of a website and Regional marketing plans. The branding and logos have been designed to be highly visible. They can be used as stickers and labels which can be applied to packaging and products made and grown within our region, as well as incorporated on letterhead, email signature blocks and other stationery.
AIMS & OBJECTIVES OF THE REGIONAL BRANDING INITIATIVE:
Promote our Region’s businesses, producers and manufacturers at a local, national and global level
Highlight our Region’s capacity and capability
Engender pride in local businesses and encourage referrals to other local businesses
Attract and retain skilled workers
Position the Bundaberg Region as 'the home' of premium producers and manufacturers
Encourage customers and consumers of Bundaberg Made and Bundaberg Grown products to look at what else is available from the Region, creating a multiplier effect
Emphasise the Bundaberg Region as an attractive place to work, live and play .
The website can be seen here http://www.bundypride.com.au/
You can also follow them on Facebook http://www.facebook.com/pages/Bundy-Pride/133952363381930
This is a great initiative for Bundaberg so lets all get behind it, if only to "Like" them on Facebook.
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